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Meet Halldra

Halldra is a mash-up of two relevant names: Hallquist (my last name) and "huldra," a Scandinavian folklore creature who helps lost wanderers in the woods find their way.

This encapsulates my general approach to my work as Halldra, which is to help my clients see the "forest for the trees" with regard to their marketing and product strategies.

As a guide through the confusing woods of the ad landscape, my goal is to develop sustainable, top-tier marketing strategies to drive revenue and improve brand affinity.

Revenue Marketing

Product Marketing

Digital Marketing

Brand Identity

Creative Direction

Demand Generation

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The Process

Process

A focused project plan offers a clear path to better marketing assets and new approaches to age-old issues.

Free Consultation

We'll go through your existing marketing strategies and discuss the major pain points associated with the status quo. This discovery process is complementary so that I can assess where the greatest opportunity for growth might be.

1

Free Consultation

We'll go through your existing marketing strategies and discuss the major pain points associated with the status quo. This discovery process is complementary so that I can assess where the greatest opportunity for growth might be.

1

Proposal

I'll offer a proposed scope of work based on the client's goals, current strategies, and ambitions. This will include an estimate of labor hours and some examples of similar, successful projects and what those deliverables might look like.

2

Proposal

I'll offer a proposed scope of work based on the client's goals, current strategies, and ambitions. This will include an estimate of labor hours and some examples of similar, successful projects and what those deliverables might look like.

2

Project Commences

Once a timeline and mutual understanding is reached, the project will commence. We can check in as often or as independently as desired by the client; it's up to you how much communication and feedback solicitations you'd like.

3

Project Commences

Once a timeline and mutual understanding is reached, the project will commence. We can check in as often or as independently as desired by the client; it's up to you how much communication and feedback solicitations you'd like.

3

Services

Specialties

Media publishers generally face pressures of revenue growth, product positioning challenges, and an ability to differentiate themselves amongst many other publishers offering similar products. Halldra specializes in tackling each of these challenges with customized solutions tailor-fit to business size and market demand.

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Revenue Marketing

We'll develop fresh marketing assets that leave sales and executive teams excited to leverage and drive more revenue growth than ever. From traditional tactics like media kits to bold and sleek pitch deck presentations, revenue marketing encompasses marketing strategies focused on aiding and improving the sales conversation.

Revenue Marketing

We'll develop fresh marketing assets that leave sales and executive teams excited to leverage and drive more revenue growth than ever. From traditional tactics like media kits to bold and sleek pitch deck presentations, revenue marketing encompasses marketing strategies focused on aiding and improving the sales conversation.

Revenue Marketing

We'll develop fresh marketing assets that leave sales and executive teams excited to leverage and drive more revenue growth than ever. From traditional tactics like media kits to bold and sleek pitch deck presentations, revenue marketing encompasses marketing strategies focused on aiding and improving the sales conversation.

Digital Marketing

An integrated marketing plan includes a stellar and sustainable digital presence across social media, e-mail marketing, and paid media channels. Halldra offers expertise and experience across a broad array of digital marketing tools, all with the goal of improving website visitation, improved search results, trackable conversions, and effective mass-market communication.

Digital Marketing

An integrated marketing plan includes a stellar and sustainable digital presence across social media, e-mail marketing, and paid media channels. Halldra offers expertise and experience across a broad array of digital marketing tools, all with the goal of improving website visitation, improved search results, trackable conversions, and effective mass-market communication.

Digital Marketing

An integrated marketing plan includes a stellar and sustainable digital presence across social media, e-mail marketing, and paid media channels. Halldra offers expertise and experience across a broad array of digital marketing tools, all with the goal of improving website visitation, improved search results, trackable conversions, and effective mass-market communication.

Brand Identity

We think of brands as living entities that require pruning and growth to survive and adapt. A brand identity should feel unique, specific, and supportive of a brand's mission. That means pursuing opportunities to iterate and refresh brand identities, from photography and video strategies to the latest in presentation design.

Brand Identity

We think of brands as living entities that require pruning and growth to survive and adapt. A brand identity should feel unique, specific, and supportive of a brand's mission. That means pursuing opportunities to iterate and refresh brand identities, from photography and video strategies to the latest in presentation design.

Brand Identity

We think of brands as living entities that require pruning and growth to survive and adapt. A brand identity should feel unique, specific, and supportive of a brand's mission. That means pursuing opportunities to iterate and refresh brand identities, from photography and video strategies to the latest in presentation design.

Go-To-Market Strategy

Product positioning is extremely crucial for media publishers, and Halldra specializes in delivering high-value analyses and competitive differentiator tactics to make a splash in the market. Taking a data-driven, audience-focused approach, we'll explore product launch planning, programmatic strategies, competitive research, and more.

Go-To-Market Strategy

Product positioning is extremely crucial for media publishers, and Halldra specializes in delivering high-value analyses and competitive differentiator tactics to make a splash in the market. Taking a data-driven, audience-focused approach, we'll explore product launch planning, programmatic strategies, competitive research, and more.

Go-To-Market Strategy

Product positioning is extremely crucial for media publishers, and Halldra specializes in delivering high-value analyses and competitive differentiator tactics to make a splash in the market. Taking a data-driven, audience-focused approach, we'll explore product launch planning, programmatic strategies, competitive research, and more.

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Reviews

Testimonials

Client feedback is an important component of the Halldra experience, and we pride ourselves on a track record of success.

24%

Average annual revenue growth of media territory

24%

Average annual revenue growth of media territory

24%

Average annual revenue growth of media territory

$170MM

Attributed lifetime media revenue

$170MM

Attributed lifetime media revenue

$170MM

Attributed lifetime media revenue

10+

Years of experience

10+

Years of experience

10+

Years of experience

FAQ'S

Answers

Find answers to common questions about Halldra's services.

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Product Design

Brand Identity Design

Branding

What services do you provide?

I specialize in brand identity and package design, with experience in web design, UI/UX, and to create brand experiences.

How do I start working with you?

What design tools do you use?

How long does a project take?

Do you provide revisions?

What industries do you work with?

Do you offer development services?

What is your pricing structure?

Can you redesign my existing website?

What services do you provide?

I specialize in brand identity and package design, with experience in web design, UI/UX, and to create brand experiences.

How do I start working with you?

What design tools do you use?

How long does a project take?

Do you provide revisions?

What industries do you work with?

Do you offer development services?

What is your pricing structure?

Can you redesign my existing website?

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@framebase.design

Design In Framer

All rights reserved, ©2025

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@framebase.design

Design In Framer

All rights reserved, ©2025

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

hello@framebase.design

Design In Framer

All rights reserved, ©2025